I checked my email inbox the morning after sending the last email. For a second I thought there must’ve been a broken link because “what else would make so many people reply to it?” Then I remembered I asked if people would actually watch a recording of the training… I got more emails that day than I usually get in almost a week (thank you all).
So, I will have a recording—against my long conviction of “never have webinar recordings.” It will be available for a couple of days, so find a time in your calendar to watch it this weekend.
Imagine you talk with your ideal potential customer. They understand and believe the value they could get from you. They see what makes your product or service the best option for them. They have no doubts.
Will they buy?
Of course they will—at least most of them. (I assume your product or service is worth buying.)
But does that happen when you talk with someone who would get a lot out of your product or service? Likely not. Most of those people don’t buy, even though it would be great for them.
Why is that? Or rather, will using more social media, writing more blog posts and emails, or shooting another video change that?
If those things haven’t worked before, they probably won’t work next month either. Instead, you need to say something different.
Knowing what to say, so people want to buy, is the main requirement for making sales. But still, many people never put significant effort into figuring it out.
During the “The big-picture view of what makes marketing effective—consistently” training, we go through the steps to knowing what to say. You also see the common problems you might run into when you go through them. And there are examples of both the specific questions to think through and the outcome you should aim for.
Here are a few things we’ll go through related to what you should say to make sales:
- Why the usual “target customer “ and “customer avatar” exercises make it harder to convince anyone to buy, and what you actually need to know about your potential customers to make sales.
- What kind of benefits—and how many of them—you should tell people about. Telling them about too many is a big (common) mistake.
- What you need to know about your competitors to make people see what makes your offer better.
We’ll also go through how to build a simple sales funnel (or “conversion path” as I call it), so you get sales consistently.
And we’ll look at how to improve your results, no matter how good or bad they are, in the most effective way.
We’ll jump straight to the content, so don’t be late 😉 And in case you’re wondering, yes, I have something to sell at the end: coaching. So, I won’t spend 30 minutes talking about some info product that should magically change your life. I’ll just explain how coaching with me works and how you can get started or talk with me about it if it’s a good fit for you.
I also have 2 special offers (I’m offering an actual discount for the first time), so if you’d like to get help moving your business forward faster, maybe I can help.
The big question is, are you ready?